Originally the companies used to advertise their products and services through bill boards, televisions and newspapers. The expense was very much; however, the profit due to these advertisements was not so great. Then, the companies started thinking innovatively and found out a lot of new ways to promote their business. Out of all the new strategic methods, the concept of giving away corporate merchandise to the customers and employees stood out mainly because of its simple process and cost factor.
There are varieties of corporate gifts that are given away to the customers as well as the employees such as fridge magnets, key chains, pens, photo frames, shopping bags, note pad, sticky notes, apparels and electronic items. Although the companies select any of these corporate gifts for their employees and the customers, it is always advisable to spend some time to think about the appropriate gifts and choose the same. The gifts should be used by the recipients regularly and also attractive. Moreover, as the gifts might be given in large numbers, the cost factor should also be kept in mind.
There is one thing which everyone would accept. There is no one today who would not use computers. Since long back, computers have become part of everyone’s life. People use computers to read articles, listen music, view videos, store photograph, do official work and do accounts related work and all other works. As it is difficult to find someone who does not use computers, it is difficult to find computers without mice. As all the computers use graphical user interface nowadays, mouse is an essential part. One of the main complaints that many employees in some companies have is that they do not have mouse mats. It is very difficult to use mouse without mouse mats. Hence, the printed mouse mats imprinted with the company messages and logo play an important role in promoting the business. As the printed mouse mats are not very expensive, the companies can purchase them in large number and gift them to all their employees. This would definitely help them to promote the business among the friends and family members of their employees.
Nowadays, everyone is not storing all their data in the computers. The data needs to be moved from one system to another system. There are USB flash drives which help people to do this. Similar to printed mouse mats, the promotional flash drives are also used by people in day to day lives. Another important feature of the promotional flash drives is that they keep moving to places – home, offices, someone else home, etc. Hence, the company logo and business messages that get imprinted in the promotional flash drives would be very effective for sure.